Tuesday, September 24th, 2019
When a company chooses a celebrity endorsement to help market its products, many times the discussion comes down to the right fit, or, in Cometic’s case, the perfect seal.
Known throughout the motorsports world as “The Greatest of All Time,” or simply The G.O.A.T., Ricky Carmichael has played a prominent role in Cometic’s marketing and branding strategies since 2012.
Launched by four partners including current Founder and CEO Bob Gorman in 1989, Cometic was originally dedicated exclusively to the powersports industry. Born of a tiny 1,500 square foot manufacturing facility, the company produced a mere 900 SKUs in its first year.
Today, Cometic Gasket offers over 85,000 SKUs, shipping gaskets and engine sealing solutions across the globe.
In keeping with its powersports pedigree, Cometic selected Carmichael as the ideal celebrity ambassador to help grow the organization and build brand loyalty, while still focusing on the quality that results from being a family-run operation.
“Cometic takes great pride in associating with teams and personalities who represent not only themselves but the companies they endorse as champions,” said Bob Gorman, Founder and CEO of Cometic Gasket, Inc. “As we’ve continued to build the brand and strengthen our presence in the amateur and professional ranks, Cometic and Ricky Carmichael have become synonymous with one another. Ricky is a champion in every sense and we’re thrilled to have him as part of the Cometic family.”
In turn, Cometic markets itself by supporting Carmichael’s post-professional endeavors including the Ricky Carmichael Daytona Amateur Supercross and his personal training facility - The GOAT Farm - located in Cairo, Ga.
"I take a tremendous amount of pride in the companies that I align myself with,” said Carmichael. “Cometic is a family-owned and -operated business and represents the same qualities and values that I do. Our paths have been very similar. The ownership group at Cometic is all homegrown and that makes our relationship so special. I like to think we’ve all done it the hard way and that type of work ethic creates a special bond.”
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