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MAP Policy

Minimum Advertised Pricing (MAP) Policy

Cometic Gasket, Inc. has worked hard to ensure that all (“Dealers/Distributors”) provide end consumers of Cometic Gasket products with the kind of advise, service, knowledge, and support necessary to maintain the high level of customer satisfaction developed over the years. Cometic Gasket has concluded that certain types of advertising can affect our goodwill and is damaging to the standards and reputation that Cometic Gasket products have achieved. Therefore, Cometic Gasket is establishing a Minimum Advertised Price (MAP) Policy.


  • To ensure that our Dealer/Distributor product relationships are consistent and value based.
  • To maintain the proper positioning of Cometic Gasket products in the marketplace.

The MAP Policy

Dealers/Distributors may advertise Cometic Gasket products at or above the minimum advertised price. The MAP is equal to the Jobber price displayed in our website and catalog. For purposes of the MAP Policy, “advertising” means any advertising through authorized media. Authorized media consists of billboards, newspapers, magazines, catalogs, brochures, direct mail, retail flyers, television, radio, e-commerce, and dealer/distributor internet sites or any other method which uses the hypertext transfer protocol (“http”) or any internal link to a web based shopping cart is considered advertising for the purposes of this policy.

Advertising that does not mention the MAP or higher price violate the MAP Policy. Any price with a “strike through” treatment is not considered a proper display of the MAP or higher price. Any advertised price, discounts such as coupons, or free accessories resulting in an effective advertised price for Cometic Gasket products at less than the MAP will constitute a violation of the MAP Policy. A Dealer/Distributor who advertises bundles of products, which include Cometic Gasket products, must advertise the price or value of the Cometic Gasket products at or above the MAP. For example, the advertised bundle should say “includes Cometic Gasket product which has a suggested retail price of $XX.00 (or higher)”. It is Cometic Gasket’s unilateral policy to cease supplying products to any dealer/distributor who offers any Cometic Gasket product on an internet auction site!

From time to time Cometic Gasket may discontinue models or engage in promotions with respect to certain products. In such events, Cometic Gasket reserves the right to modify or suspend the MAP Policy with respect to the affected products.

The MAP Policy applies only to the Dealer/Distributor’s advertised prices, not selling prices. Dealers/Distributors are free to sell Cometic Gasket products at whatever price they choose. Cometic Gasket, Inc. will monitor compliance with this policy. Cometic Gasket may, at its own discretion, stop supplying product to any Dealer/Distributor found to be in violation of the MAP Policy.

If a Dealer/Distributor has any questions about whether a planned advertisement complies with this policy, please contact Cometic Gasket, Inc. at (440)-354-0777 for guidance.

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